The Royal Enfield Classic has unmatchable sales
figures in the Indian market. The 350-cc bike sells close to 50,000 units each
month whereas competitors like Bajaj Dominar sell only around 2,000 units per
month. Even the collective sales figures of the Bajaj Dominar, Yamaha FZ25
and Yamaha Fazer 25 makes only about 10% of the Classic 350 sales figures. What
are the main reasons for Royal Enfield Classic 350 being so popular?
Royal Enfield motorcycles have no direct competition in the
segment. The manufacturer is the sole brand that offers such retro looks. Being
unique helps as Royal Enfield motorcycles are easily noticeable in the sea of
vehicles on Indian roads, and they do capture a lot of attention. The Classic
carries a timeless design that has been around for a long while now and yet it
does not feel outdated.
While manufacturers work on newer models and facelifts, the
unique looks of the Royal Enfield bikes keep them young for eternity. People do
want to get noticed and there’s no simpler way to grab eyeballs on roads than
riding a Royal Enfield.
The “cult” brand
The Royal Enfield brand is the oldest motorcycle brand in the
world. Yes, it is even older than Harley-Davidson. With so many years of
existence, Royal Enfield motorcycles have a cult following, which cannot be
replicated easily for any other bike or brand. The vintage body design,
the thumping exhaust and their unique styling leaves a lasting impression on
most onlookers. The Royal Enfield brand is now known for its brotherhood and
people do get influenced by them on the road.
Customisation
Royal Enfield bikes are the most modified bikes in India. There
is a choice for everyone and with creativity, the designs can go wild.
Customisation options give the Royal Enfield a unique look and make it personal,
which is missing from the competition. Also, with its vintage look, it is
extremely easy for the Classic 350 to be transformed into many legendary and
iconic forms like Bobber and Hardtail. This option gives the Royal Enfield
Classic 350 a major advantage over its competitors in India.
Poster bike now easier to ride
The cult following of the Royal Enfield bikes ensure that they
become the poster bikes of many bedrooms. Earlier, the bikes were not that easy
to ride or maintain. The modern Royal Enfield generation including the Classic
350 has become much easier to ride. The older cast iron Royal Enfields had gear
shifters on the right-hand side of the motorcycle and the brakes were on the
opposite side.
The unconventional location of the gear lever and the brake
lever kept many customers away from the motorcycle. Finally, with time, Royal
Enfield has corrected the position of the two most important levers in the
motorcycle. Doing this has attracted a lot of buyers who ride other
motorcycles, and the stereotypical positioning of the levers make it easier to
ride.
Fuel efficiency
Royal Enfield Classic 350
is powered by a 346-cc, single-cylinder engine that generates a maximum of 19.8
Bhp and 28 Nm. The ARAI certified fuel efficiency of the Classic 350 is 53.4
km/l, which is much higher than its competitors. The Bajaj Dominar returns a
certified 26.5 km/l while the FZ25 returns a maximum of 43 km/l. High fuel
efficiency and an unmistakable thump sound makes the Classic 350 so popular in
the segment
ConversionConversion EmoticonEmoticon